How did your company get to where it is today?

Has that story — the one that lives beneath the numbers and beyond the strategies —
ever been photographed into timeless art?

Beneath every achievement, there is an origin —
A spark of intangible genius.
Not in the profit margins or measurable values,
but in what creates them.

The heart.

The soul.

The immeasurable presence and value — of intuitve wisdom and fine tuned skills— invisibly woven into how you do what you do that makes your company unlike any other.

Soulchrony

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A visual archive

Of the heArt and Soul value of your company.

What has always been there and truly yours— before the logos, the brand strategies, and all the noise came in.
The orign and most valuable asset of your corporate presence made seen through art.

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An original way how to take ownership of your origin, and evolve its soul value from within.

To inspire and empower yourself, and everyone else who joins or works for and with your company.

A genuine way to tell the world, through the art of your how, who you are, and what you stand for.

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"The soul of a company lies in the art only it can create — the rare value no one else can give, and no one else can take."

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I love the art of Rootsourcing systemic structures to find the deepest and most fundamental Rootsource of an origin and the art of nocamera, the skill to constantly expand my visual spectrum to notice what I didn’t see before —
Which lead me to the elements and details that tell a story that can’t be seen but felt.

After more than 30 years of putting my heart and soul into chasing the soul of others I chose to follow my own art. the art of rootsourcing and the art of Nocamera.

Specializing in defining and photographing the uncopyable soul signature of companies into Art —

The soul value of your company —
In my eyes- the most valuable asset of your corporate presence. The company’s invisible immeasurable value of its visible measurable value —

As quantifiable systems and data structures begin to outweigh more and more the inner spark —
and AI propels the world into ever more generic patterns at light speed —

the soul, with its immeasurable value, emerges as the most irreplaceable asset:
the one presence no machine can ever replicate.

I see a growing tendency — a deepening search — where companies are increasingly open to finding ways to reconnect with what is truly theirs:
the origin, and the genius, that created it all.

I don’t create your story or your soul value —
I listen. I sense. I see.

What has always been there and yours —

Found in the realm of the founders and present day workspace.

And when it is defined, your soul will find me,

the invisible and immeasurable value, crafted into a visual archive — your Soulchrony — and returned into your hands: tangible, visible, timeless.

Jasper Faber

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Art — a timeless bridge of presence and impact — to see what can only be felt, and to define what can’t be measured.

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Soulchrony Capsules —

The Origin of your Essence, Legacy and its Soul value —

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Found through Rootsourcing ® in the realm of the founder and the present-day workspace —

Defined into a Rootsource sentence that begins with The Art of…,
and translated through the language of photography into an aesthetic, meticulously crafted visual archive.

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Every Soulchrony begins with a conversation — and ends with something tangible you can hold in your hands: a visible form of what has always been invisible.
Whether it’s a complete archive of your company’s soul value, a focused chapter, or a single portrait that distills everything into one frame, each Soulchrony is bespoke.
It is shaped by what matters most to you, created from what only you can give, and delivered in the form that will keep your essence alive for years to come.

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Flagship Soulchrony Capsule — the most complete creation

For those who want their company’s soul captured in its fullest form:

  • Rootsourcing Session — an in-depth process to uncover and define your company’s Rootsource.

  • Handmade Company Soulchrony Rootsource Book & Box — over 100 pages, crafted to hold and present your story.

  • Defined Company Rootsource — the distilled essence of your company’s soul, in a clear, guiding form.

  • Full Photography Archive — a hard drive containing all RAW photographs plus a graded selection in JPEG/TIFF formats, free of rights for use in marketing, advertising, corporate communications, social media, and any other channels you choose.

Bespoke Soulchrony Capsules

Not every company needs the full flagship edition — some prefer smaller, more focused forms:

  • Bespoke Soulchrony — condensed creations tailored to your focus, your timeline, or a specific aspect of your company.

  • Commemorative Soulchrony — to celebrate milestone moments, anniversaries, or pivotal achievements in your company’s journey.

  • Soulchrony Portraits — a single, powerful photographic portrait that captures the essence of a person, place, or moment within your company.—

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Soulchrony projects have been realised for:

Nike Bootroom — KLM Cargo — Van Lent Superyachts — Bentley Losch — Akzo Nobel/ McLaren F1 — Carrieres Feidt —  Reverso Project —  Bernard Massard —  DYT Superyacht transport —  Holland Yacht Bouw —  Allied Forces Consultancy —  Lemstra Van Der Korst Boutique Law Firm

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